An international leader in the live entertainment industry, renowned for organizing concerts, music festivals, and live events worldwide. With a global presence in over 40 countries, they operate a vast network of venues, including amphitheaters, arenas, and stadiums, offering diverse entertainment experiences. Embracing digital innovations, they enhance fan engagement and provide seamless ticketing services through their website and apps. Leveraging data-driven insights, they tailor events to specific demographics, boosting ticket sales and customer satisfaction.
CHALLENGE
As a global powerhouse in live entertainment revenue, the company's business heavily relies on its ticket-booking application. Any downtime or disruptions in the business services can have severe implications, resulting in revenue loss, reputational damage, and dissatisfied customers.
The company's business applications run on the AWS cloud platform in six different countries: the USA, Ireland, Brazil, Australia, the UK, and Germany, as well as several regions within those countries. Each region has hundreds of workloads spread across various cloud zones. To protect this extensive network of complex, distributed, and dynamic applications, the application team actively sought a recovery solution to guard against outages and ransomware attacks. Beyond simple data restoration, they recognized the need for swift application rebuilding during unexpected disruptions, as the implications for revenue are significant.
Long before partnering with Appranix, the company had been running its business applications on AWS for about three years. They realized the inadequacy of solving recovery issues with distributed cloud applications using existing backup and recovery products from cloud providers and third-party BCDR products.
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